What are the Benefits of the “Interest Focus” Method of Article Marketing ?

10/05/2009 by FeedCrazy.

There are two main methods to launch a successful article marketing campaign. A religious insistence on the right keywords is the first method. It would not be a wrong generalization to say that most articles today are written by using such a method.

But that’s not the only way to do it, and for a very good reason as well.

The “Interest Focus” method, the second method, does not care which keywords are in fashion at the time of writing. You don’t write about what bores you to death just because the “keyword” dictates you. You write about what you love. You quit wondering about whether you have the right keyword or not since the keywords change all the time.

You channel all your enthusiasm and good vibrations into your articles. If you follow this method you will quickly build up a following since most Internet articles are not fresh at all.”

This method also does have a major drawback – if your interest revolves around an obscure or “not hot yet” topic, you’ll get relatively few readers and relatively few link-traffic because you won’t be discovered easily by the Internet search engines.

However, by generating only articles that you care about personally you’ll create a lot of good content in a hurry.

The “keyword writer” would be struggling to find the exact words and proper facts to squeeze out yet another article on a hot-keyword topic that he feels nothing for in his heart.

But you, on the other hand, would be breezing through several of articles in a row in your own field since not only you’d be charged up and loving every word you write about that favorite topic of yours but you’d also enjoy the advantage of already knowing a lot about the subject matter and having the facts ready at your finger tips. You’ll never have any difficulty in writing interesting details about interesting facts, events and people.

For example, you might be a writer who does not have much to say about (let’s say) International Monetary Fund, a very important organization that nevertheless bores you to death. Since IMF is not a juicy subject matter for you, the article would not be juicy and interesting either. Or you’d end up expending so much finite resources on the article that it would become an “unfinished symphony”.

But let’s say you’re an incurable fan of of Hollywood and you decide to write an article about Kate Blanchett. It’d probably be no big deal to you to sit at the keyboard and generate one or two fantastic articles right away. You’ll be done and over with it in a flash.

Real interest and real enthusiasm keeps the doors of imagination and inspiration wide open. If you write your articles that way you’ll enjoy a significant increase in new web traffic in the long run.

The idea is to select a method (either the keyword or the interest-focus) and stick with it.

I personally prefer the second method – writing about what you love the most. But the first method can be used successfully as well if you can write about topics that you don’t know much about.

The worst is obvious – not to do any article marketing at all. No matter which method you choose, just do it, TODAY!

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