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Archive for the internet marketing Category
Is this the Start of the End for Traditional Advertising?
25/11/2008 by FeedCrazy.
From now on a knowledge of the internet will be essential. Search engine optimisation using YouTube is much easier and very inexpensive for the ordinary person and small business, and almost free! So, the game has changed for mainstream advertising in a very short space of time.
Getting higher ranks in the SERPs is extremely difficult, even to the professionals, making it almost impossible to compete with the established websites in niche markets. So, traditional advertisers will need to continue to buy banner ads, and click per action systems owned by those already well established in cyberspace.
One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.
In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now — if you just look at the options for your Website you’ll find popups, popovers, audio messages, flash video, RSS, even animated “sales people” that can be programmed to appear right on your Website and interact with your customers. And that’s just the tip of the iceberg!
So is traditional advertising — which includes billboards, radio, television, newspaper and magazine — dead?
Not by a long shot. According to one top advertising mogul, traditional advertising methods are still around because they still work.
The trick is to figure out who your target market is, what they want, and how they look for that information.
Mark Twain said, “Many a small thing has been made large by the right kind of advertising.”
If you know customers, you can spend your advertising dollars on the mediums they use to look for answers.
If your customers are senior citizens who are not online, then focus the majority of your advertising dollars on the newspapers, magazines, television, and radio that they are reading, watching or listening to.
If your target market is working parents, you need to know how, when and where they get their information. Is it on the Internet? What radio stations do they listen to? What magazines are they reading? Do they watch television? When? Why?
So what are your best options for creating an effective advertising campaign?
Here are some simple steps:
1. Know your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services?
2. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising methods are they using? How long have they been running? Are you reaching the same audience? Is your message different?
Look at what they’re doing right, and figure out creative ways that you can make your advertising just a little bit better, or differentiate yourself from the crowd.
3. Next take a look at what the “big dogs” in your field are doing, and see if you can adapt some of their methods to your target audience and your budget.
4. Know your message. What exactly are you trying to say? What do your customers want to hear? Why should they buy from you, and not someone else? Make every word count.
Chances are, your customers are much more tech-savvy than they were five years ago, or even one year ago. The Internet has made unbelievable amounts of information accessible, but it also has contributed to the “information overload” consumers complain of. Marketing and advertising feed.
Posted in marketing and advertising, social bookmarking, internet marketing, web marketing | Print | No Comments »
The Lifestream Aggregator is a Great Service For RSS
24/10/2008 by FeedCrazy.
I have a subscription with Lifestream (why not it is free!) and I post a lot of my RSS Feed activity there. It is fascinating how the power of RSS woks to update their page of my feeds and daily activity is sohown as Feeds get updated with content. I really do recommend a Lifestream member account and a quick peak at my feed shows me what I have done that day and a few days back with no effort.
Take a look the feed link follows:
http://lifestream.fm/rss/raddie
Posted in social bookmarking, hardwood floors, Social Networking, Social Feeds, internet marketing | Print | No Comments »
Newsletter Europa - Newsletter Marketing with a European Flavour
21/10/2008 by FeedCrazy.
Newsletter Europa is a blog which has been around for a while and although it has a ranking of 2 on Google it really has not not yet taken off. There are however an increasing number of posts building up on that blog.
For those internet marketers interested in developing their skills in Newsletter Marketing and Ezine Marketing this blog is developing into a leading blog on these subjects.
Here is the Feed > Newsletter Marketing and Ezine Marketing
Posted in newsletter marketing, internet marketing, web marketing | Print | No Comments »
Mixx is a Great Social Bookmarker Site
19/10/2008 by FeedCrazy.
Take a look at Mixx it is another social bookmarker quite quick to use and provides each user witha feed as follows:-
http://www.mixx.com/subscriptions/comments/feed/3f694c6737d6c56dd6da1adb1726a0517c5c0f6e
Posted in social bookmarking, Social Networking, Social Feeds, internet marketing | Print | No Comments »
Article Snatch A Popular Free Article Directory
19/10/2008 by FeedCrazy.
Steve Evans’ feed at ArticleSnatch is regularly updated as new article are written and are posted up to our main web space. Keep up to date with the new articles added by Steve Evans by going to the free articles sites. Thsi vibrant web site enables you to comment on the IT and Feed Subjects of the day.
http://articlesnatch.com/myrss/35739
Posted in video site feeds, Article Directory Feeds, Free Articles Pay Feeds, internet marketing | Print | No Comments »
My Go Articles Feed - New Update Brings RSS Feeds
09/10/2008 by FeedCrazy.
http://www.goarticles.com/cgi-bin/rss-search.cgi?term=steve+evans&&l=20&s=1&c=none&D1=name
There you are I could not resist sending you this new feed of all my GoArticles!
Posted in Social Networking, blogs, Social Feeds, Free Articles Pay Feeds, internet marketing | Print | No Comments »
Web Marketing Strategy
05/08/2008 by FeedCrazy.
Get up and go - take action on marketing and you will earn money through it. The web marketing strategy blog is the place to read about all those ezines and how to use them for advertising etc.
The Goblog for the best Web Markecting Strategy Feed.
Posted in web seo, Free Articles Pay Feeds, internet marketing, web marketing | Print | No Comments »
ArticleSnatch Article Directory Not A Snatch At All - Very Polite Really
03/08/2008 by FeedCrazy.
Yes, it is a strange name for an Article Directory. They don’t snatch your articles, but if you want a few articles for your web site you can snatch a few from their web site, or as many more as you like, and publish them on your web site! I will say that their article approval process is quite rapid as well. So, it is not a case that you have to wait around for a long while to see them on their web site.
Here is the Link to my dog, waste management, pool cleaners, hardwood floors etc articles feed in Article Snatch.
Posted in Social Feeds, Article Directory Feeds, Free Articles Pay Feeds, internet marketing | Print | No Comments »
Netvous Social Marketing Bookmarking
03/07/2008 by FeedCrazy.
The link below is my feed on Netvous, with assorted Bookmark Posts relating to the usual mix of waste management, faily, marriage and wedding, pools and pool cleaner, and assorted subjects.
Posted in Social Feeds, internet marketing | Print | No Comments »
My Links Marker Bookmarking Account
02/07/2008 by FeedCrazy.
Links Marker is a feeds aggregator and a good one. Here is my Links Marker Feed.
Posted in Social Feeds, internet marketing, web marketing | Print | No Comments »