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Archive for the internet marketing Category

Is this the Start of the End for Traditional Advertising?

From now on a knowledge of the internet will be essential. Search engine optimisation using YouTube is much easier and very inexpensive for the ordinary person and small business, and almost free! So, the game has changed for mainstream advertising in a very short space of time.

Getting higher ranks in the SERPs is extremely difficult, even to the professionals, making it almost impossible to compete with the established websites in niche markets. So, traditional advertisers will need to continue to buy banner ads, and click per action systems owned by those already well established in cyberspace.

One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.

In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now — if you just look at the options for your Website you’ll find popups, popovers, audio messages, flash video, RSS, even animated “sales people” that can be programmed to appear right on your Website and interact with your customers. And that’s just the tip of the iceberg!

So is traditional advertising — which includes billboards, radio, television, newspaper and magazine — dead?

Not by a long shot. According to one top advertising mogul, traditional advertising methods are still around because they still work.

The trick is to figure out who your target market is, what they want, and how they look for that information.

Mark Twain said, “Many a small thing has been made large by the right kind of advertising.”

If you know customers, you can spend your advertising dollars on the mediums they use to look for answers.

If your customers are senior citizens who are not online, then focus the majority of your advertising dollars on the newspapers, magazines, television, and radio that they are reading, watching or listening to.

If your target market is working parents, you need to know how, when and where they get their information. Is it on the Internet? What radio stations do they listen to? What magazines are they reading? Do they watch television? When? Why?

So what are your best options for creating an effective advertising campaign?

Here are some simple steps:

1. Know your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services?

2. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising methods are they using? How long have they been running? Are you reaching the same audience? Is your message different?

Look at what they’re doing right, and figure out creative ways that you can make your advertising just a little bit better, or differentiate yourself from the crowd.

3. Next take a look at what the “big dogs” in your field are doing, and see if you can adapt some of their methods to your target audience and your budget.

4. Know your message. What exactly are you trying to say? What do your customers want to hear? Why should they buy from you, and not someone else? Make every word count.

Chances are, your customers are much more tech-savvy than they were five years ago, or even one year ago. The Internet has made unbelievable amounts of information accessible, but it also has contributed to the “information overload” consumers complain of. Marketing and advertising feed.

The Lifestream Aggregator is a Great Service For RSS

I have a subscription with Lifestream (why not it is free!) and I post a lot of my RSS Feed activity there. It is fascinating how the power of RSS woks to update their page of my feeds and daily activity is sohown as Feeds get updated with content. I really do recommend a Lifestream member account and a quick peak at my feed shows me what I have done that day and a few days back with no effort.

Take a look the feed link follows:

http://lifestream.fm/rss/raddie

Newsletter Europa - Newsletter Marketing with a European Flavour

Newsletter Europa is a blog which has been around for a while and although it has a ranking of 2 on Google it really has not not yet taken off. There are however an increasing number of posts building up on that blog.

For those internet marketers interested in developing their skills in Newsletter Marketing and Ezine Marketing this blog is developing into a leading blog on these subjects.

Here is the Feed > Newsletter Marketing and Ezine Marketing

Mixx is a Great Social Bookmarker Site

Take a look at Mixx it is another social bookmarker quite quick to use and provides each user witha feed as follows:-

http://www.mixx.com/subscriptions/comments/feed/3f694c6737d6c56dd6da1adb1726a0517c5c0f6e

Article Snatch A Popular Free Article Directory

Steve Evans’ feed at ArticleSnatch is regularly updated as new article are written and are posted up to our main web space. Keep up to date with the new articles added by Steve Evans by going to the free articles sites. Thsi vibrant web site enables you to comment on the IT and Feed Subjects of the day.

http://articlesnatch.com/myrss/35739

My Go Articles Feed - New Update Brings RSS Feeds

http://www.goarticles.com/cgi-bin/rss-search.cgi?term=steve+evans&&l=20&s=1&c=none&D1=name

There you are I could not resist sending you this new feed of all my GoArticles!

Web Marketing Strategy

Get up and go - take action on marketing and you will earn money through it. The web marketing strategy blog is the place to read about all those ezines and how to use them for advertising etc.

The Goblog for the best Web Markecting Strategy Feed.

ArticleSnatch Article Directory Not A Snatch At All - Very Polite Really

Yes, it is a strange name for an Article Directory. They don’t snatch your articles, but if you want a few articles for your web site you can snatch a few from their web site, or as many more as you like, and publish them on your web site! I will say that their article approval process is quite rapid as well. So, it is not a case that you have to wait around for a long while to see them on their web site.

Here is the Link to my dog, waste management, pool cleaners, hardwood floors etc articles feed in Article Snatch.

Netvous Social Marketing Bookmarking

The link below is my feed on Netvous, with assorted Bookmark Posts relating to the usual mix of waste management, faily, marriage and wedding, pools and pool cleaner, and assorted subjects.

Steve’s Netvous Feed

My Links Marker Bookmarking Account

Links Marker is a feeds aggregator and a good one. Here is my Links Marker Feed.